老年群体旅游市场开发需要建立在对老年群体充分的了解情况上,要注重安全、轻松、观光、经济等多方面要素,要充分利用旅游淡季的市场低价氛围,补充淡季旅游市场客户资源短缺,从而满足老年群体旅游诉求。 The development of the tourism market for the elderly needs to be based on a full understanding of the elderly groups and pay attention to the elements of safety, convenience, sightseeing, economy and other factors. It is necessary to make full use of the low-priced market atmosphere during the tourism season to supplement the shortage of customer resources in the off-season tourism market, So as to satisfy the traveling demand of the elderly group.