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前不久看到一则消息,索尼公司因编造赞美本公司电影的影评,被迫赔偿150万美元。事情的经过是这样的:自2001年始,在索尼宣传《隐形人》《圣战骑士》《爱国者》《垂直极限》《兽性大发》等影片的材料里,多处引用一位名叫大卫·曼宁的影评人的赞美之辞。据称,这位影评人供职于某周刊,但据调查,该周刊根本就没有这个人。原来,作者名字是索尼杜撰的。事情曝光后,索尼不承认自己有责任,也拒绝作出任何评说。事情闹到洛杉矶高等法院,最后的结果是,任何观看了这几部被错误宣传的电影的消费者
Not long ago, I saw a piece of news that Sony was forced to make a compensation of 1.5 million U.S. dollars for making films that compliment the movie of the company. The story goes like this: From 2001 onwards, in the materials of Sony Publicity such as “Invisible Man”, “Jihad Knight”, “Patriot”, “Vertical Limit” and “Beastly Big Fat,” many quotes a film called David Manning’s critics praise words. Allegedly, the critic works for a weekly, but according to the survey, the magazine did not have this person at all. It turned out that the author’s name is anonymous by Sony. After the incident was exposed, Sony did not admit that they have a responsibility, but also refused to make any comment. The event went to the Los Angeles High Court, the final result is that any consumers watching these misplaced films