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当下,媒体已进入一个非常重要的变革时期,这已成为业界共识。以网络媒体为代表的数字化媒体以其技术优势而越来越显示出强烈的扩张性,快速挤占传统媒体的市场份额亦成为不争的事实。业界也逐渐接受了这样一种说法:传统媒体面临的选择只有两种,一是迅速转型,二是逐渐消亡。然而在媒体转型的过程中,一些原本已经非常清晰的基本原则不会随着媒体转型而变得模糊,比如新闻媒体的社会责任、公共职能以及道德立场。
At present, the media has entered a very important period of change, which has become the consensus of the industry. The digital media represented by online media has shown more and more expansibility with its technical superiority. It is an indisputable fact that the digital media quickly occupy the market share of traditional media. The industry has also gradually accepted the statement that there are only two choices facing traditional media: one is rapid transformation and the other is the gradual disappearance. However, in the process of media transformation, some basic principles that are already very clear are not obscured by media transformation, such as the social responsibilities of media, public functions and moral positions.