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引言一直以来,笔者都将1996—2000年看作我国客车市场的“发展元年”。对客车行业来说,该时期是市场增长铺垫时期,也是国产客车与国外先进技术全面接轨的阶段。其间,客车生产企业的重要特征是生产的产品细分市场明确,企业在重叠不严重的目标市场中做大做强。随着产能的不断扩张,客车企业开始全面的市场渗透,继而发展到今天多数企业的市场定位完全重
Introduction All along, the author will be 1996-2000 years as China’s bus market, “the first year of development.” For the bus industry, this period is the period of market growth and bedding, but also the domestic bus with advanced foreign technology fully integrated stage. In the meantime, the important feature of passenger car manufacturing enterprises is that the product market segments are clearly defined, and the enterprises are bigger and stronger in the target markets where the overlap is not serious. With the continuous expansion of production capacity, bus companies began a comprehensive market penetration, and then developed to today’s most complete market positioning of enterprises