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舆情危机的应对,素来有着“黄金24小时”“黄金4小时”的应急策略,然而“国防部首次公开道歉”事件,并未遵循第一时间的原则,但效果良好,值得学习和借鉴本文以此案例作为样本,以舆情发展特征为脉络,重点研究新媒体环境下军队舆情危机应对的时、度、效问题。
The response to the public opinion crisis has always had a contingency strategy of “Gold 24 hours ” “Gold 4 hours ”. However, the “Department of Defense’s first public apology” incident did not follow the principle of the first hour but was effective. It is worth learning and using this case as a sample, taking the characteristics of public opinion development as a context, focusing on the time, degree and effect of military public opinion crisis response under the new media environment.