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在首届中国农药市场论坛上,“连锁经营”是出现频率最高的词汇,这一农药营销模式也被许多专家看好。中国农业技术推广协会副会长刘铁斌博士认为,连锁经营也称为特许加盟连锁,是总部将自己拥有的商标(包括服务商标)、商号、产品、专利和专有技术、经营模式等以特许经营合同的形式授予特许者使用,被特许者按照合同规定的统一的业务模式从事经营活动,并支付相应的费用。连锁经营在组织管
In the first China Pesticide Market Forum, “chain ” is the most frequently occurring vocabulary, the pesticide marketing model has also been optimistic about many experts. China Agricultural Technology Promotion Association, Dr. Liu Tiebin, vice president that the chain is also known as the franchise chain, the headquarters will have their own trademarks (including service marks), trade names, products, patents and proprietary technology, business model franchise The form of the contract is granted to the franchisor, and the franchisee engages in business activities in accordance with the uniform business model stipulated in the contract and pays the corresponding fees. Chain management in the organization of the tube