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2009年世界爆发严重的经济危机,我国钢铁企业也逐渐出现产能过剩情况,尤其市场供大于求的现象越来越严重,降低经济效益。很多钢铁企业为了改善这一销售情况选择运用差异化销售策略,即为终端客户提供和行业竞争对手不同的服务的产品,从而更好地满足客户需求,创造更多的经济效益和经济价值。对此,本文则从钢材市场差异化销售模式理论为切入点,提出基于产品价值链延伸产品成本管理和提供差异化产品及增强企业竞争力等基本策略,望给予钢材工作人员提供参考。
In 2009, there was a serious economic crisis in the world. Our country’s iron and steel enterprises are also gradually overcapacity situation. In particular, the phenomenon of oversupply in the market is more and more serious, reducing economic benefits. In order to improve the sales situation, many steel companies choose to adopt a differentiated sales strategy, which is to provide end customers with products that are different from competitors in the industry so as to better meet customer needs and create more economic benefits and economic value. In this regard, this article from the steel market differentiation sales model theory as the starting point, based on the product value chain to extend product cost management and to provide differentiated products and enhance the competitiveness of enterprises and other basic strategies, to give steel staff to provide reference.