2011年有两个大的背景特别值得关注,一是中国成为世界第二大经济强国,二是十七届六中全会提出的文化创意产业。在众多的指标当中,在经济大国、文化产业大发展背景之下,相对而言,用一个“大”字来概括媒介发展趋势,可能还有一定的把握。事实上,2011年传媒产业一个非常重要的发展趋势,就是大媒体的出 There are two major backgrounds in 2011 that deserve particular attention. First, China has become the second largest economic power in the world and the second is the cultural and creative industries proposed by the Sixth Plenary Session of the 17th Central Committee. Among a large number of indicators, under the background of economic power and the great development of cultural industries, relatively speaking, it may be certain to summarize the trend of media development with a “big” word. In fact, one of the most important trends in the media industry in 2011 is the big media outlet