在网络信息时代,唱片公司的社会责任不能再停留在创作出版红歌、唱响主旋律、紧跟中心工作、直接图解政策、简单鼓舞人心这种传统套路,应该要有与网络生态相适应的全新内涵。传递社会正能量、适应社会的进步与变革、创新商业模式、促进中华音乐走出去、在重大事件面前正确引导舆情是新时期唱片公司必须尽到的社会责任。 In the age of network information, the record company’s social responsibility can no longer stay in the traditional conception of creating and releasing red songs, singing the main theme, keeping up with the central work, directing the policy and simple inspirational inspiration, and should have new connotation compatible with the network ecology . It is the social responsibility that must be fulfilled by the record companies in the new era to pass on the positive energy of the society, adapt to the progress and changes in the society, innovate the business model, promote the Chinese music to go out and correctly guide the public opinion in the face of major events.