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低价能够迎合低收入者“物美价廉”的消费心理,但这并不意味着高价就不能取胜市场。相反,若能巧妙地运用高价,也可以收到“低价”所不能获得的效果。在激烈的国际商战中,运用高价获取经营成功者比比皆是。 ●美国的雷诺公司抓住1945年第二次世界大战后市场商品奇缺的时机,从阿根廷购进圆珠笔专利,在短期内迅速大批量生产,并趁当时世界上第一颗原子弹爆炸的新闻热潮,将圆珠笔取名为原子笔,选择圣诞节投放市场。当时人
Low prices can cater to low-income people’s “quiet and cheap” consumer psychology, but this does not mean that high prices cannot win the market. On the contrary, if we can skillfully use high prices, we can also receive the effect that “low prices” cannot achieve. In the fierce international business warfare, those who use high prices to obtain business success abound. ● The American company Reynolds seized the opportunity of the market shortage after World War II in 1945, purchased a ballpoint pen patent from Argentina, quickly mass-produced in the short term, and met with the news explosion of the world’s first atomic bomb at the time. The ballpoint pen was named as a ballpoint pen and Christmas was selected to hit the market. At the time