传统媒体因其广告价格的高昂、年轻受众群的日渐忽视受到了极大的冲击,反之新兴时尚网络如微博、豆瓣、QQ,还有正在流行的手机微信等随着智能手机的广泛使用,个人的分享平台在朋友人际圈的互动效应而快速传播,使其渐渐也成了一些小品牌的助力推手,以“四两拨千斤”之势给小品牌的微营销注入了生命力。 Due to the high price of traditional advertising, the increasing neglect of young audience has been greatly affected. On the contrary, emerging fashion networks such as Weibo, Douban, QQ, and popular mobile WeChat are widely used as smart phones. Personal sharing platform in the interaction of friends and the rapid spread of interpersonal and social influence, it has gradually become a small promoter of some small brands, “Qiangliangqianqiang” trend to the micro-marketing of small brands into the vitality.