我们看到CRM-customer relationship management(客户关系管理)这个术语,你会发现它完全是关于公司如何管理各种客户关系的词汇。然而,当你认真回顾一下商业实践,你会意识到其实客户是最反感“被管理”的。他们不希望自己的消费行为被记录,然后被分类,最后按公司的“指引”再消费。消费者真正希望的是这些公司可以使他们生活的更轻松,减轻他们的压力,而不是跟踪他们的行为。因此,在营销实践中,我们应 When we look at the term CRM-customer relationship management, you find that it is entirely a vocabulary of how companies manage a variety of customer relationships. However, when you take a hard look back at business practices, you realize that customers are actually the most objectionable “managed.” They do not want their consumer behavior to be recorded, then classified, and finally consumed by the company's “guidelines.” What consumers really want is that these companies can make their lives easier and less stressful than tracking their behavior. Therefore, in marketing practice, we should