今天,在我们身边不断重复的恶俗广告已经引起了公愤,但普通民众往往把气撒在做广告宣传的商家身上,忽视了广告设计师在其中充当的角色。也许这么说会引起许多广告人的抗议,他们会抱怨是不懂艺术、品位低俗的商家强奸了他们原来的美好创意。但作为一个公共艺术的创作者,他们应该坚持自己的观点,肩负纯洁公共环境和人们心灵的责任。本期两篇批评广告的文章,从道德和艺术的角度分析了恶俗广告对社会的影响,希望广告人能够从中获得启发。 特邀主持人/梁梅 Today, the repeated vulgar advertisements around us have aroused public outrage, but ordinary people tend to sprinkle their horns on advertisers, ignoring the role advertisers play in them. Perhaps this would provoke protests from many advertisers who would complain that art-savvy merchants raped their original good ideas. However, as a creator of public art, they should uphold their point of view and shoulder the responsibility of a pure public environment and people’s hearts. In this issue, two articles criticizing advertisements analyze the social impact of vulgar advertisements from the perspective of morality and art, and hope that advertisers can get inspiration from them. Invited host / Liang Mei