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我国个人金融市场具有广阔的发展空间,市场潜力巨大,但其目前还存在许多不如人意的地方,与经济发展不相适应。作者提出了五条改进的措施,以期推动我国个人金融市场的繁荣与发展。(1)建立健全个人信用系统,提升个人金融市场环境;(2)整合个人金融市场资源,提高资源配置效率;(3)改进营销方式,转变服务理念;(4)准确定位市场,提供个性化服务;(5)加强员工素质建设,提高金融服务水平。
China’s personal financial market has a vast space for development and has a huge market potential. However, there are still many unsatisfactory places at present, which are incompatible with economic development. The author proposes five measures for improvement in order to promote the prosperity and development of China’s personal financial market. (1) establish and improve personal credit system to enhance the personal financial market environment; (2) integrate personal financial market resources and improve resource allocation efficiency; (3) improve marketing methods and change service concept; (4) accurately locate the market and provide personalized Service; (5) to enhance the quality of staff, improve the level of financial services.