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一、新媒体环境下广播的状态新媒体的产生,从某种程度上说,不仅没有成为广播的竞争者,反而促进了广播的发展,为广播打开了信息传播的另一片天地。1.广播与网络等其他媒介的非视觉互补——伴随收听优势广播是大众媒介中唯一的非视觉性媒体,然而当今这个时代,却是个崇尚视觉冲击的时代。与广播不同的是,网络是多媒体的形式,视觉元素却占有着重要的比重。广播与网络的相结合,正好形成互补。在这个信息
First, the state of broadcasting in the new media environment The emergence of new media, to some extent, not only failed to become a broadcast contender, but to promote the development of radio, broadcasting opened up another area of information dissemination. 1. Non-visual complementarity of other media, such as radio and the Internet - with the advantages of listening. Broadcasting is the only non-visual medium in the mass media. However, this era is an era of upholding visual impact. The difference is that with the broadcast, the Internet is a multimedia form, visual elements have an important proportion. The combination of broadcasting and the Internet is exactly forming each other. In this information