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品牌形象设计是保证城市特色及可持续发展的重要手段。本文概述了城市品牌形象设计的现状,探讨了南昌城市品牌形象设计思路与方法,提出了南昌城市形象的设计思路与方法。随着我国城市经济的快速发展,南昌城市经济的发展面临的竞争也日趋激烈。城市品牌形象是其特色、职能和文化等的外在表现,其品牌形象设计是保证城市特色及可持续发展的重要手段。1南昌城市品牌形象设计现状城市品牌形象设计在一些经济较发达的国家和地区已
Brand image design is an important means to ensure the urban characteristics and sustainable development. This article outlines the status quo of city brand image design, discusses the design ideas and methods of Nanchang city brand image, and puts forward the design ideas and methods of Nanchang city image. With the rapid development of urban economy in our country, the competition for the development of Nanchang’s urban economy is also becoming increasingly fierce. City brand image is the external manifestation of its characteristics, functions and culture, and its brand image design is an important means to ensure the urban characteristics and sustainable development. 1 Nanchang city brand image design status of the city brand image design in some economically developed countries and regions have