品牌中国联盟主席艾丰说:“市场无国界,品牌有归属”。本刊并不想在此大谈民族经济主义,本文所指的博弈也绝非抗衡或对立之意。国人之所以对民族品牌寄予厚望,也是真心希望自主品牌能够为中国经济发展贡献应有的力量。博弈者是一种互相依存的关系,品牌博弈所追求的应该是竞合的均衡状态,真正的博弈双方清楚地明白彼此间处于一 Ai Feng, president of the brand China Union, said: “There is no market in the world and the brand belongs to it.” This publication does not want to talk about national economicism in this article, the game referred to in this article is by no means contested or antagonistic meaning. The reason why people have great expectations of national brands, but also sincerely hope that their own brands can contribute to the development of China’s economy should be the force. Game player is a relationship of interdependence, the brand game should be pursued by the equilibrium state of competition, the real game both sides clearly understand each other in a