第43届戛纳广告艺术节,中国参赛团全军覆没,北京广播学院广告系主任丁俊杰教授针对西方人看不懂中国文化的指责告诉记者,感情直露的西方人对美与丑有着极鲜明的立场,他们能钦佩周恩来的风采,欣赏乔冠华的气度,就没有理由不接受中国的广告文化,只是我们的文化没有在广告中表现出来而已。 At the 43rd Cannes Advertising Festival, the Chinese delegation was annihilated, and Professor Ding Junjie, director of advertising at the Beijing Broadcasting Institute, told reporters that Westerners who express themselves miserably have a sharp contrast to beauty and ugliness. From the standpoint, they can admire Zhou Enlai’s grace and admire the grace of Qiao Guanhua. There is no reason not to accept China’s advertising culture, but our culture is not shown in advertisements.