从1994年至今,央视招标已经走过了二十年。从最初的备受争议,到逐步被宝洁这样的外资企业认可,再到逐步走向平稳发展,至近几年被新媒体冲击,央视招标被称作“中国经济的晴雨表”固然有些夸大,但无疑是企业发展的一面镜子。尤其是历届“标王”的兴衰,更是民营经济崛起的见证。同时,央视招标已不单纯是一场卖央视广告资源的行动,更多的是一种身份和地位的象征。广告是引导消费、扩大内需、拉动经济增长的重要 Since 1994, CCTV bidding has gone through two decades. From the initial controversy to being recognized by foreign-funded enterprises such as Procter & Gamble gradually and then gradually moving toward steady development, the impact of new media in recent years has hitherto been criticized by CCTV as “a barometer of the Chinese economy.” Although it is somewhat exaggerated, But it is undoubtedly a mirror of the development of the enterprise. In particular, the rise and fall of all previous “superscript Wangs” is testimony to the rise of the private economy. At the same time, CCTV bidding is not simply an act of selling CCTV advertising resources, but more is a symbol of status and status. Advertising is to guide consumption, expand domestic demand, stimulating economic growth is important