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随着新媒体技术的发展,各类作品中人物设计越加偏向视觉文化方向转变,人物形象设计是通过视觉符号来呈现的,通过将视觉文化运用在人物设计中,不仅能塑造出独特的人物造型,还能象征着视觉文化的内涵。这篇文章首先从“看到”和“看懂”两个角度描述了人物设计对视觉文化的体现,然后从现时代视觉观念、大众价值取向、地域文化风格、大众消费四个方面对人物设计的视觉文化原因进行了阐述。
With the development of new media technologies, the design of characters in various works tends to shift from the direction of visual culture. The design of character images is presented through visual symbols. By applying visual culture to the design of characters, not only unique characters Modeling, but also a symbol of the connotation of visual culture. This article first describes the embodiment of visual design from the perspectives of “seeing ” and “understanding ”, and then from the perspective of modern visual concept, popular value orientation, regional cultural style, mass consumption The aspects of visual culture of character design are described.