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上海市虹口区邮政局独辟蹊径,通过深入了解邮乐网的营销策略,将邮政的传统业务与新业务巧妙结合,实现了邮政老业务与新业务、线下和线上的良好互动,实现了各专业的协同发展。扬长避短,创新求变在媒介融合的时代背景下,传统媒体该如何发展,一直是大家所关心的热点问题。对此,虹口区局在合作中找寻商机,在保持邮资明信片这一邮政特有宣传媒介自身优势的同时,又积极与其他媒体进行整合,取得了很好的效果。
Hongkou District, Shanghai Post Office inventive, through in-depth understanding of the marketing strategy of the postal network, postal traditional business and new business clever combination of the old postal business to achieve a new business, offline and online interaction, to achieve the professional The coordinated development. Avoiding weaknesses, innovating and changing In the context of media convergence, how to develop traditional media has always been a hot issue everyone cares about. In this regard, Hongkou District Bureau in search of business opportunities in cooperation, while maintaining the postal postcards unique promotional media unique advantages of its own at the same time, and actively integrate with other media, and achieved good results.