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2010年后,营业税改增值税这一重大改革在全国范围内正式开展起来,上海部分现代服务业成为了试点行业。经过对试点企业全面观察,发现营业税改增值税对通信企业营销模式产生了巨大冲击。为了很好地应对这一形势,本文基于大量文献资料扼要分析了通信企业几种常用的营销模式,在此基础上分析了通信企业所面临的冲击及采取的应对措施,为通信企业提高运营效率和效益提供借鉴性意见。
After 2010, the major reform of business tax to VAT was officially launched nationwide, and part of the modern service industry in Shanghai became a pilot industry. After a comprehensive observation of the pilot enterprises, it was found that the VAT reform of business tax had a huge impact on the marketing mode of the telecommunications enterprises. In order to respond well to this situation, this paper briefly analyzes several common marketing modes of communication enterprises based on a large amount of literature and information, analyzes the impact of communication enterprises and the countermeasures to be taken to improve the operational efficiency for communication enterprises And benefit to provide reference.