产品设计不仅包括对产品造型的设计,还应包括对色彩的选择和配比,这在传达产品的功能方面同样有着不可忽视的作用。色彩的物理属性、心理属性、环境属性以及时代和地域特征在功能指向性方面的作用是设计师进行色彩设计的依据,从而实现造型语言所不能传达的功能。当然,设计师不能孤立地研究产品色彩的功能指向性,还应宏观考虑产品、环境、人和时空这一完整的系统,充分了解人们的审美心理需求。 Product design not only includes the design of product modeling, but also should include the choice of color and ratio, which convey the function of the product also has a non-negligible role. The physical, psychological, environmental attributes of color and the role of temporal and geographical features in the direction of function are the basis for designers to design color in order to achieve the function that styling language can not convey. Of course, designers can not study the functional orientation of product colors in isolation, but also consider the complete system of product, environment, people and time and space to fully understand people’s aesthetic psychology needs.