论文部分内容阅读
“品牌价值其实就看两个方面:一是产品;二是服务。”新疆石河子长运公司总经理赵曙明在接受《商用汽车新闻》记者采访时说道。作为新疆地区知名客运公司的高层领导,他与宇通客车打了多年交道,对字通印象深刻:“认识字通是从产品开始,‘耐用是金’让我认识了宇通品牌价值,优质服务让我打从心里信任宇通客车。”宇通客车,从一家名不见经传的小客车厂发展至客车
“In fact, brand value to look at two aspects: First, the product; Second, service.” Xinjiang Shihezi Chang Yun, general manager of Zhao Shuming in an interview with “Commercial Vehicle News” interview, said. As a top leader of a well-known passenger transport company in Xinjiang, he has been dealing with Yutong Bus for many years and is very impressed with his company: “Knowing the brand name is from the beginning of the product.” Durable is golden. “Let me know Yutong brand value and service Let me hit my heart to trust Yutong Bus. ”" Yutong Bus, from a little-known small passenger car factory development to the bus