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灵活多变的产品策略,精准的市场定位,是工厂得以决胜市场的关键。越是在困难时期,对厂商的产品策略就越是苛刻,对消费者的分析就越发重要。在这点上,很明显本田公司对中国消费者的调研更务实和精准。“预计未来,豪爵铃木、新大洲本田、五羊-本田三家会成为云南市场的中流砥柱,只要本田系在产品定位上不出大的纰漏,反倒是豪爵铃木的压力更大。两家本田2015年预计总销量在13万辆左右,体量已经超过豪爵铃木。近些年,本田系在新品发布上,对中国市场的布局非常严谨,从中大排量CBR300R,到新近发布的CB190R,一直很灵活地
Flexible product strategy, accurate market positioning, the key to the factory to win the market. More difficult times, the more stringent the product strategy for manufacturers, the more important the analysis of consumers. At this point, it is clear that Honda’s research on Chinese consumers is more pragmatic and precise. ”In the future, Haojue Suzuki, the new continents Honda, Wuyang - Honda Sanjia will become the mainstay of the market in Yunnan, as long as the Honda line in the product positioning is not a big flaws, but rather pressure Haojue Suzuki. Honda is expected to total sales of about 130,000 in 2015, the volume has more than the Haojue Suzuki. In recent years, Honda Department in the new release, the layout of the Chinese market is very rigorous, from the CBR300R large displacement to the newly released CB190R , Has been very flexible