包装装潢设计像绘画一样,讲究“意在笔先”.所谓“意”就是构思,它是设计成败的关键,直接决定着作品的面貌和效果.绝妙的构思,不仅能赋于商品美丽的外貌,更能体现商品的质量、档次和功能,从而促进商品的销售.因此在设计时,必须首先对商品进行调查,如对商品的属性、外形、质量、用途、档次、销售地区、销售对象等因素,进行综合研究,分析.在 Packaging and decorating design like painting, stress “intention in the first pen. ” The so-called “meaning ” is the idea, it is the key to the success or failure of the design, directly determines the appearance and effect of the work.Exquisite ideas, not only can be given Therefore, in the design, we must first investigate the goods, such as the product’s attributes, appearance, quality, use, grade, sales area , Sales targets and other factors, a comprehensive study, analysis