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本文将顾客价值与体验营销有机结合,深入挖掘顾客价值内涵,进而为企业“量身订造”相应的体验营销战略.文章通过对顾客价值和体验营销这二者内在联系的探讨,力图为企业提供体验营销战略实施的有效途径和启示,开阔企业的视野,使企业体验营销战略能更好地发挥功效,并使企业具备持久的竞争优势.
基于顾客价值为导向的体验营销要素浅析
【摘 要】
：
本文将顾客价值与体验营销有机结合,深入挖掘顾客价值内涵,进而为企业“量身订造”相应的体验营销战略.文章通过对顾客价值和体验营销这二者内在联系的探讨,力图为企业提供体
【机 构】
：
宁波尚海汽车销售服务有限公司,浙江宁波,315000
【出 处】
：
经营者
【发表日期】
：
2013年12期
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