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由中国酒杂志社与德国葡萄酒中国信息中心联合举办的“德国葡萄酒讲座”于1999年5月19日在北京国贸饭店一层多功能厅举行。这项专业培训是由德国葡萄酒98/99年葡萄酒公主卡汀·瑞丝小姐亲自授课,内容包括:德国种植葡萄酒的优越地理气候条件、德国的名贵葡萄酒品种、德国葡萄酒的生产酿造工艺、德国酒的特点、等级评鉴及国际形象、出口渠道和营销方式等。此次活动邀请了北京市各大商场、超市的酒类销售的主管人员及部分洋酒批发商、代理商。大家对“讲座”给予了很高的评价,认为多举办一些这样有意义的活动,对搞活市场、促进市场繁荣会有好处的。同时对酒类销售人员尽快掌握国际产品知识,培养自己的职业素质
The “German Wine Lecture” jointly organized by China Wine Magazine and German Wine China Information Center was held on May 19, 1999 in the multi-functional hall on the first floor of the Beijing International Trade Hotel. This professional training was conducted by Miss Martin Kass, the Princess of Wine Wine 98/99 in Germany. The content includes: the superior geographical and climatic conditions of German wine growing, the rare German wine varieties, the production and brewing of German wines, and German wines. Characteristics, rating and international image, export channels and marketing methods. The event invited the heads of alcohol sales in major shopping malls and supermarkets in Beijing as well as some wine wholesalers and agents. Everyone gave a high rating to the “learning” and believed that holding more such meaningful activities would be beneficial to invigorating the market and promoting market prosperity. At the same time, it will quickly grasp the international product knowledge and cultivate its professional quality for liquor sales personnel.