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消费成为现代社会中的一项主要的社会活动,发展消费观念提出消费已经人的一种本性,它就应该是体现人性真、善、美得一种社会活动。同时,旅游本身就是消费,旅游在当代社会中承担着重大的消费职能。作为旅游开发的核心表现形式,旅游产品对旅游业的健康有效的发展起着决定性作用。本文通过对发展消费观的相关论述,以发展消费观为指导思想,研究体验型旅游产品的开发情况,期望能够提供让人类在人与自然的和谐相处中寻求自己灵魂与肉体的高度统一的旅游产品。
Consumption has become a major social activity in modern society. To develop the concept of consumption puts forward a kind of human nature of consumption, and it should be a kind of social activity that embodies the truth, goodness and beauty of human nature. At the same time, tourism itself is consumption, tourism in contemporary society to assume a major consumer function. As the core manifestation of tourism development, tourism products play a decisive role in the healthy and effective development of tourism. Based on the related exposition of the concept of consumption development and the development of the concept of consumption as the guiding ideology, this paper studies the development of experiential tourism products and hopes to provide a highly unified tourism that allows mankind to seek his own soul and body in the harmonious coexistence of man and nature product.