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伴随市场经济的发展,一种新兴的产业——广告业在全世界日趋兴盛。广告通过报纸、广播、电视等新闻媒体和其它宣传形式进入千家万户,成为沟通生产、流通、消费的桥梁和纽带。广告本身以宣传为特点,不具有直接的经济行为,但却有巨大的经济效益。有一个惊人的数字:到2000年全世界将会有七百多万人以此业为生。八十年代仅大不列颠广告部门增长了百分之四十以上。现在,英国每一百个广告信息部门年周转金高于七千五百万英磅。预计1995年将增长到二亿英磅。广告业如此
With the development of the market economy, an emerging industry, the advertising industry, is booming all over the world. Advertising has entered millions of households through news media such as newspapers, radio, television, and other forms of propaganda, and has become a bridge and link for communication, production, circulation, and consumption. The advertisement itself is characterized by propaganda and does not have direct economic behavior, but it has enormous economic benefits. There is an astonishing figure: By the year 2000, there will be more than 7 million people in the world who make a living from this industry. In the 1980s, only the advertising sector in Great Britain grew by more than 40%. Today, every 100 advertising information departments in the UK have a turnover of more than 75 million pounds per year. It is expected to grow to 200 million pounds in 1995. Advertising industry is so