自从2008年9月的次贷风暴席卷全球以来,如今金融危机开始进入复苏的“后危机时期”。因此,在“后危机时期”不断命中移动靶的企业,就是具备了不断创造新的竞争优势。但是,无论你尝试何种战略,竞争优势都越来越难以创造和维持。美国密歇根大学研究企业战略的普拉哈拉德教授说:“在‘后危机时期’不管你有什么优势,都会有人从你那里把它夺走。” Since the subprime mortgage storm swept across the world in September 2008, the financial crisis has now entered the “post-crisis period” of recovery. Therefore, in the “post-crisis period” companies that have constantly hit the target, they are constantly creating new competitive advantages. However, no matter what strategy you try, the competitive advantage is more and more difficult to create and maintain. Professor Prahalad, who studies corporate strategy at the University of Michigan, said: “In the ’post-crisis period’, no matter what advantages you have, someone will take it from you.”