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80年代,美国 IBM 公司开创了个人电脑新时代,计算机的出现如一场革命.冲击着旧的观念与传统.改变着社会与人们的生活.同时也开辟了一个全新的领域——IT 产业。十余年的时间,IT 产业飞速发展,以计算机为核心的相关技术、产品,突飞猛进,层出不穷,市场竞争日趋激烈,这种竞争推动了 IT 广告的发展.并形成了一个独特的 IT 广告市场.说它独特.是因为这一市场呈现着与其他广告领域不同的特征:1.IT 产品具有典型的高技术特性,而技术创新的周期越来越短。2.不断涌现的新技术.造成 IT 产品更新换代的速度越来越快.3.IT 从业人员的文化程度与素质较高,对广告的要求越来越高。
80’s, the United States IBM company pioneered a new era of personal computers, the emergence of a computer revolution as a shock against the old ideas and traditions, changing the community and people’s lives, but also opened up a whole new field - IT industry. More than a decade’s time, the rapid development of IT industry, computer-related technology, products, by leaps and bounds, an increasingly competitive market, this competition has promoted the development of IT advertising and the formation of a unique IT advertising market. It is unique because the market is characterized by different characteristics from the rest of the advertising space: 1. IT products have the typical high-tech features and the cycles of technological innovation are getting shorter. 2. Emerging new technologies, resulting in replacement of IT products faster and faster .3.IT practitioners with a higher degree of education and quality, advertising requirements are getting higher and higher.