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农民媒介素养的提升对于建设社会主义新农村和培养具有较高科学文化素质、较高文明素质、较高民主法制素质的新型农民具有重大意义。本文作者所在的调查组于2013年7月-9月对自贡市12个村庄农民的媒介接触与使用、媒介认知、媒介评价、媒介参与等进行了调查与分析,在此基础上提出建构针对自贡农民群体实际情况的媒介素养教育体系,通过各个层次的教育主体、施行不同的教育方法,有重点、分步骤、分阶段地促进自贡农民媒介素养整体提高的相应对策,以期对农民媒介素养的提升提供有价值的参考意见。
The upgrading of peasants’ media literacy is of great significance to the building of a new socialist countryside and the cultivation of a new type of peasants with higher scientific and cultural qualities, higher civilizations and higher quality of democracy and legal system. The survey team of the author conducted a survey and analysis on media contact and use, media awareness, media evaluation and media participation of farmers in 12 villages in Zigong City from July to September 2013. Based on this, The media literacy education system for the actual situation of Zigong peasant groups, through different levels of education subjects, carries out different methods of education, with emphasis on step by step and step by step to promote the overall response of Zigong farmers to improve their media literacy in order to improve the media literacy of peasants Enhance to provide valuable reference.