创品牌是一项耗费大量人力、物力和财力的长期艰苦劳动 ,任何企业 ,如果不管其自身状况与条件如何 ,一味去争创名牌 ,很可能适得其反、得不偿失 ,尤其对一些实力较差的中小企业 ,如果自量其力 ,采取无品牌化策略 ,以退为进 ,不失为其立足市场 ,以求生存和发展的良策。中小企业 Creating a brand is a long-term hard labor consuming a lot of manpower, material and financial resources, any business, regardless of their own conditions and conditions, blindly to create brand names, may be counterproductive, not worth the candle, especially for some of the less powerful SMEs If we are self-reliant, adopting a brand-less strategy to retreat will be a good strategy for our survival and development based on the market. Small and medium enterprises