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旅游纪念品是特色旅游商品,它是旅游景区独特文化的载体,更是旅游业十分重要的收入来源,在旅游业中占有重要地位,衡水湖作为旅游景区后起之秀,不断被开发,吸引了来自四面八方的游客。但是,具有特色的旅游纪念品却不多,在此客观因素下,对衡水湖看V有纪念品市场存在问题进行了分析,提出了立足于地方特色,开发特色旅游纪念品的具体对策。
Tourist souvenirs are featured tourism products. They are the carrier of the unique culture of tourist attractions. They are also a very important source of income for tourism and play an important part in tourism. As a rising star in tourist attractions, Hengshui Lake has been constantly developed and attracted tourists from all walks of life Tourists. However, there are not many souvenir souvenirs with special features. Under this objective factor, this paper analyzes the existing problems of Hengtu Lake souvenir market and puts forward specific countermeasures based on local characteristics and developing tourist memorabilia.