“再回首,恍然如梦,再回首,我心依旧……”对于孔府家的董事长邱振新来讲,这首歌他有更多的体会和感悟。作为孔府家的前任总经理的邱振新,自2006年12月初被曲阜市委市政府委任孔府家的董事长,在这一年多的时间里,孔府家在邱振新的带领下,公司管理、效益逾越了近年来的新突破。这种突破并不像过去的执政者那样通过大手笔的运作取得暂时的轰动效应,而是务实基础、脚踏实地、稳步推进的结果。邱振新的这种管理、营销方式虽然不会在短时间内获得全方位市场,但这是根据邱振新接管孔府家当时的现状所做出的求稳、务实的战略决策。“孔府家作为儒家文化的标志品牌,她不仅仅代表着曲阜的整体形象,更肩负着传播中国礼仪文化的神圣使命,孔府家的品牌价值是弘扬中华民族文化,孔府家虽然几经波折,但是,孔府家人是有信心,有能力再度提升她的含金量。”邱振新的肺腑之言,体现出他特有的儒商智慧经营着孔府家这一民族品牌的胸怀和魅力。 “Looking back, suddenly like a dream, look back, my heart is still ... ” For Qiuzhen Xin, chairman of Confucius House, the song he has more experience and insights. Qiu Zhenxin, a former general manager of Kongfu Family, was appointed chairman of Kongfu Family since early December 2006 by the municipal government of Qufu. During the year, Kongfu Family, led by Qiu Zhenxin, Benefit beyond the new breakthrough in recent years. This kind of breakthrough does not, as in the past, take the temporary sensational effect of generous operation but is the result of a pragmatic basis, down-to-earth and steady progress. Qiu Zhenxin this management, marketing, although not in a short period of time to obtain a full range of markets, but this is based on Qiuzhen Xin Kong Kong House took the status quo made by the steady and pragmatic strategic decision. “Confucian family Confucian culture as a hallmark brand, she not only represents the overall image of Qufu, but also shoulder the sacred mission of spreading Chinese ceremonial culture, Confucian family house brand value is to carry forward the Chinese culture, although the Confucian family after several However, the Confucian family is confident and able to raise her gold content again. ”Qiu Zhenxin’s heartfelt remark reflects his unique wisdom of Confucian merchants operating the mind and charm of the Kongfu family as a national brand.