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《符号与传媒》用基于符号学的立场和方法来评论当代社会生活的方方面面。自消费社会建立以来,产品、行为和社会事件的符号化趋势已日益明显,在此前人类社会各历史阶段隐而未彰的日常生活的符号本质终于大白于天下。
Symbolism and Media comment on all aspects of contemporary social life in a semiotic-based position and method. Since the founding of the consumer society, the symbolization trend of products, behaviors and social events has become increasingly evident. The symbolic essence of daily life hidden in the historical periods of human society has finally come to the fore.