在现代科技的飞速进步下,带动了广播媒体技术的进步与发展。近年来,广播媒体几乎已经渗入到社会各个角落,报纸、电视、网络等媒体也逐步成为了我们日常生活的重要组成部分。媒体技术的迅猛发展,对媒体水平、广播记者的素养也提出了更高的要求。本文以广播记者素养在新闻创优中的重要性为出发点,着重分析了新闻记者所应当具备的素质。广播记者必须积极实践,不断积累实践经验,优化思维,以促进广播新闻创优。 Under the rapid progress of modern science and technology, it has brought about the progress and development of radio media technology. In recent years, the broadcast media has infiltrated almost every corner of the society. Media such as newspapers, television and the Internet have gradually become an important part of our daily life. The rapid development of media technologies has raised higher demands on the media and the quality of radio journalists. This article takes the importance of broadcast reporter’s literacy in news excellence as the starting point, and emphatically analyzes the qualities that journalists should possess. Radio journalists must actively practice and continuously accumulate practical experience and optimize their thinking in order to promote excellence in radio news.