国企形象是企业的“无形固定资产”,关系到企业振兴存亡和经济的兴衰。冀东水泥集团公司 ,从本企业实际出发 ,根据国企形象应具有的内涵、原则、运作思路 ,确定树立六大形象。运作过程中 ,探索靠邓小平理论“顶天”,搞好精神文明建设 ;靠科技创新“立地”兴企 ,搞好物质文明建设 ,争创一流的现代化企业 ,在理论和实践结合上 ,取得了可喜进展和成功的经验 The image of state-owned enterprises is the “intangible fixed assets” of an enterprise, which are related to the survival of enterprises and the rise and fall of the economy. Jidong Cement Group Company, starting from the actual business, according to the connotation, principle and operation of state-owned enterprises should have the image, to establish the establishment of six images. In the course of its operation, we have explored Deng Xiaoping's theory of “going up to heaven” and improving the building of spiritual civilization. We have relied on scientific and technological innovation to “establish a position” to revitalize the economy and improve the building of material civilization so as to create a first-class modern enterprise. On the combination of theory and practice, Good progress and successful experience