人民广场区域是上海六大CBD之一,拥有多家艺术机构,包括上海博物馆和上海美术馆。本文就两馆“南陈北崔”特展与“吴冠中捐赠作品展”在展览宣传、呈现与导览、教育活动及旅游纪念品开发方面进行考察与对比,旨在探索提升艺术展览服务功能的途径与方法。 People’s Square area is one of the six CBD in Shanghai, with a number of art institutions, including Shanghai Museum and Shanghai Art Museum. This article examines and compares exhibitions, presentations and guides, educational activities and tourist memorabilia on the exhibition donations by Wu Guanzhong in the two museums, “Nan Chen Bei Cui” Exhibition and “Wu Guanzhong’s Donations Exhibition”, aiming to explore and enhance the art exhibition Ways and means of service function.