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海尔集团诞生于改革开放初期,27年来,海尔已从一个资不抵债、濒临倒闭的集体小厂发展成为世界第一的白色家电制造商。海尔在全球建立了29个制造基地,10个综合研发中心,全球拥有61个贸易公司,销售网络遍布160多个国家、143330个销售网点,实现了本土化的营销。全球员工总数超过7万人,已发展成为大规模的跨国企业集团,2010年海尔集团实现全球营业额1357亿元。
Haier Group was born in the early reform and opening up, 27 years ago, Haier has grown from a insolvent, dying collective small factory to become the world’s first white goods manufacturer. Haier has established 29 manufacturing bases and 10 integrated R & D centers in the world, and has 61 trading companies around the world. With sales offices in more than 160 countries and 141,330 sales offices, Haier has achieved localized marketing. The total number of employees in the world exceeds 70,000 and has developed into a large-scale multinational enterprise group. In 2010, Haier Group achieved a global turnover of 135.7 billion yuan.