近年来,餐饮业发展迅速,根据消费者的新兴消费理念,传统菜单已经不能满足消费者的消费体验,也无法满足行业的竞争态势。在这样的情况下,电子菜单应运而生。本文对电子菜单的市场现状进行分析,同时阐述电子菜单可操作性的各个角度,揭示出电子菜单发展的极大空间和潜力。另外基于市场调查报告,对电子菜单在不同消费人群、消费场所的运用进行剖析,从而概括出未来电子菜单发展的策略建议。 In recent years, the fast-growing restaurant industry, according to the consumer’s emerging consumer philosophy, the traditional menu has been unable to meet the consumer’s consumer experience, but also unable to meet the industry’s competitive situation. In such a situation, the electronic menu came into being. This article analyzes the market status of the electronic menu, at the same time elaborating the operability of the electronic menu from all angles, revealing the enormous space and potential of the development of the electronic menu. In addition, based on the market research report, this paper analyzes the application of electronic menus in different consumer groups and consuming places, and summarizes the tactics and suggestions for future electronic menu development.