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儿童绘本作为一种叙事话语、一种文化实践,往往具有社会化和教育的意图,成为修辞建构的特殊场域。从西方修辞学视角,基于两个极具相似性又有各自代表性的系列绘本——《十四只老鼠》系列绘本和《爱与被爱》系列绘本,对照二者在修辞者的构成、修辞对象的选择、修辞文本的建构等修辞策略的运用上呈现的不同特征,显示前者在知识性、教导性、趣味性、审美性等方面都获得了更理想的修辞效果,从中探索有助于中国绘本创作的修辞策略和建议。
As a narrative discourse and a kind of cultural practice, children’s graphic books often have the intention of socialization and education and become special fields of rhetoric construction. From the perspective of western rhetoric, based on two series of extremely similar and representative books: “14 Rat” series of picture books and “love and be loved” series of pictures, the two are in the composition of the rhetorician, The different characteristics of rhetorical strategies such as the choice of rhetorical objects and the construction of rhetorical texts show that the former obtains more ideal rhetorical effects in terms of knowledge, teaching, interest and aesthetics, Rhetoric Strategies and Suggestions on Chinese Picture Book Creation.