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广告目标央影传媒以上海国际电影节大事件为抓手,以其权威、高端、知名的娱乐性提升飞鹤高品质形象,为飞鹤奶粉55周年造势。策略亮点从现场到媒体,飞鹤奶粉联手央影传媒独家冠名第20届上海国际电影节电影频道传媒关注单元,四两拨千斤,全方位无死角的为飞鹤进行品牌曝光。创新点飞鹤奶粉联合央影传媒,不断试水娱乐化营销的全新手法,打造顶尖高品质的娱乐营销,构建平台权威、内容独特、细节创新的跨界合作模式。
Advertising objectives Central Film Media Shanghai International Film Festival as the starting point for the event, with its authority, high-end, well-known entertainment to enhance the high-quality flying crane, for the 55th anniversary of Fehe milk powder campaign. Strategy Highlights From the scene to the media, Feihe milk powder together with the exclusive title of the central movie media the 20th Shanghai International Film Festival film channel media attention unit, Qiangliangjianjianjian, full no dead angle for the flying crane brand exposure. Innovative point Feifei milk powder together with the Central News Media, the continuous test of water entertainment marketing new approach to create the top high-quality entertainment marketing, build the platform authority, content unique, innovative details of cross-border cooperation model.