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今年的全国两会,正是在习总书记“2·19”重要讲话和媒体融合、创新报道大背景下的一次新闻实战。包括新华报业传媒集团在内,众多媒体集团除了浓墨重彩地全媒体报道两会外,还特别在移动端上推出多款融媒体产品。从微电影到小游戏,从“一图读懂”到移动场景,新媒体小编可谓是“脑洞大开”。要完成从“写报道”到“做产品”的嬗变,媒体人不仅要抢占移动端的舆论宣传制高点,还将主旋律报道玩出了新高度、新境界。“去产能”——淘汰落入窠臼的会议报道程式,移动优先、细分
This year’s NPC and CPPCC are precisely the actual news under the general background of General Secretary Xi’s “2 · 19” important speech and media integration and innovation coverage. Including Xinhua Press Media Group, many media groups, in addition to concentrating on the media coverage of the two sessions, but also in particular on the mobile terminal introduced a variety of financial media products. From the micro-movie to the mini-game, read from the “figure” to the mobile scene, the new media Xiaobian can be described as “big hole ”. To complete the evolution from “writing reports ” to “doing product ”, media people not only have to seize the commanding heights of public opinion on the mobile terminal, but also play a new height and a new realm with the main theme. “To capacity ” - eliminate the fall into the mortar conference report program, mobile priority, subdivision