论文部分内容阅读
“兴也勃焉,衰也忽焉”。这条铁律似乎一直在中国企业上不断发生演变着,然而如今在金融危机肆虐之下,不少国际知名品牌也难逃此宿命。
“Xing also Bo Yan, decline also suddenly Yan ”. This iron law seems to have been evolving in Chinese enterprises, but nowadays, under the raging financial crisis, many international famous brands can not escape this fate.