主持人语:无可否认,奥运圣火传递活动是“奥林匹克公司”品牌传播战略上最具成效的华美篇章,以其独特的客户体验模式,让更多的客户(各国政府、运动员及普罗大众)共同体验奥林匹克精神。那么,探究奥运合作伙伴和赞助商这些企业,如何将这些体验转化为品牌资产,将对所有的企业构建和实施自身的品牌传播战略,具有深刻的启迪意义—— Moderator language: It is undeniable that the Olympic torch relay activities is “Olympic Company” brand communication strategy of the most effective Chinese and American chapter, with its unique customer experience model, so that more customers (governments, athletes and the general Public) to experience the Olympic spirit together. Then, exploring how Olympic business partners and sponsors can transform these experiences into brand equity, and building and implementing their own brand communication strategy for all businesses, is a profoundly enlightening lesson -