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本文根据850份有效的女性员工问卷,采用多元回归分析、结构方程模型、相关分析、交叉列联分析和描述性统计等方法,探讨员工关系在内部营销与女性员工工作满意度之间的中介效应。研究结果显示,内部营销的奖赏制度、内部沟通和培训发展三个维度均对女性员工的工作满意度有正向影响,内部营销的三个维度均对员工关系有正向影响,员工关系对女性员工的工作满意度有正向影响,员工关系在内部营销与女性员工工作满意度之间有部分中介效应。
Based on 850 valid female staff questionnaires, this paper uses the multiple regression analysis, structural equation modeling, correlation analysis, cross-tandem analysis and descriptive statistics to explore the mediating effect of employee relationship between internal marketing and female employee job satisfaction . The results show that the three dimensions of internal marketing reward system, internal communication and training development have a positive impact on the job satisfaction of female employees, the three dimensions of internal marketing have a positive impact on employee relations, employee relations of women Employee job satisfaction has a positive impact, employee relationship between internal marketing and job satisfaction of female employees have some intermediary effect.