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本刊公开发行后,各地读者非常关心本刊今后的办刊方向,给我们提出了很多、很好的建议。我们这里把东北财大李怀斌教授的“建议”刊发出来,是希望大家继续关注本刊的成长与发展并提出宝贵建议。本文在分析《市场营销导刊》(以下简称“导刊”)所处的竞争环境和发展机会的基础上,参照美国营销学会(AMA)的五种主要期刊,对导刊的目标、宗旨、读者群、具体栏目和运作思路等,进行了定位和策划,以期对办好导刊提供参考。
After the publication of this publication, readers from all over the country are very concerned about the future direction of this publication, giving us many, very good suggestions. Here we have published the “Suggestions” made by Professor Li Huai Bin of the University of Wealth in Northeast China. We hope everyone will continue to pay attention to the growth and development of this magazine and make valuable suggestions. Based on the analysis of the competitive environment and development opportunities of “Guided Tour” (hereinafter referred to as the “Guided Tour”), this article refers to the five major journals of the American Marketing Association (AMA) and analyzes the aims, purposes, Readers, specific columns and operational ideas, etc., carried out positioning and planning, in order to provide a reference for running a good guide.