耐克、星巴克、迪斯尼、万科,无论是其造型、色彩还是构图, 其品牌米姆都被现代元素装扮得很酷。什么是品牌?这个问题曾经困扰了我很长时间。在商人眼中,“品牌是市场的版图”;在学者那里, “品牌是特定符号的无形资产”;在权力无边的消费者那里,“品牌被看成是感官体验的一种复合体”。因此,要定义品牌还真难。取什么视角,就是一个颇值得思量的问题。确实,品牌像是一块海绵,随时吸纳着内容、形象以及瞬间感受。一个友善的眼神, 一个轻松的微笑,一条穿透力极强的广告 Nike, Starbucks, Disney, Vanke, whether it is its shape, color or composition, the brand has been cool to modern elements. What is a brand? This problem has troubled me for a long time. In the eyes of businessmen, “brand is the market's territory”; in academics, “brand is intangible assets with specific symbols”; in the boundless consumers, “brand is regarded as a complex of sensory experience.” Therefore, to define the brand is really hard. Take what perspective is a question worth considering. Indeed, the brand is like a sponge, ready to absorb the content, image and instant feeling. A friendly look, a relaxed smile, a very penetrating advertising